Episode #29: Marketing?!? What do I Focus on When Starting Out as a Coach?
Do I have a personal FB page? A fan page? Do I used LinkedIn? What social media platform do I use? Funnels? FB Ads? Do I create a freebie? Do I focus on having a website?
Eeek! It’s enough to pull your hair out, especially when you’re looking at people who’ve been in the game for many years that you admire.
First things first: BE WHERE YOU ARE!
Where is the best place to begin?
Sales + marketing is the foundation of your business. In order to have paying clients you must have something to offer that helps them and brings value to their lives – then you ask to get paid.
Think about when you go to the supermarket, Trader Joe’s, Whole Foods, even a farmers market – before you buy a new product, you get a sample, right?
TO SUM IT UP: having a list, an email list, is the best thing because you’re creating a tribe, as Seth Godin calls it, that is aligned with you and you can serve them as you build your community.
Now you’re most likely going to say, “How do I build a list?”
Before you even get started on WHAT action you’ll take to build your list I’m going to break down some things to help you out in this episode.
The BEST QUESTION TO ASK Yourself is…
What content do you consume?
My friend, Nathalie Lussier, who is the go-to expert for list building – is covering many ideas and ways to do grow your list that I talk about in this episode.
The 30-Day List Building Challenge breaks down list building into small action steps that you can implement each day over the course of a month. Then, at the end of the 30 days, you’ll look back and see that you’ve grown your email list with a ton of new, highly targeted and super engaged fans and potential customers.
If growing your list is one of your 2017 goals, you MUST join this challenge!
Mentioned in this episode:
The Art of Business for Coaches Episode #1: Why I Created the Art of Business for Coaches Podcast
The Art of Business for Coaches Episode #2: Define Your Philosophy
The Art of Business for Coaches Episode #3: Time to Get Down and Dirty for Some R&D
The Art of Business for Coaches Episode #4: Falling in Love With Practice, Samplers & Beta Testing
The Art of Business for Coaches Episode #5: Stand Out with The Story You’re Telling & Attract Your Ideal Clients
The Art of Business for Coaches Episode #6: Choose your path. Be inspired. And take action.
The Art of Business for Coaches Episode #23: 5 Biggest Mistakes Coaches Make
Tribes: We Need You to Lead Us, by Seth Godin
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